How do you want to be perceived?

Shift your Mindset. Project Confidence in all your Communication. Unleash your Potential.


You can go gutsy with quiet confidence or be the cowgirl in the room, this is about leading authentically and making yourself memorable to reach your end-game. – Marisa Santoro, “Woman of Influence” honoree by American Business Journals, former IT Executive on Wall Street, founder of In Our Shoes

Big welcome to In Our Shoes where we guide women professionals and small business owners on how to reclaim their confidence on every communication front, tap into their intuition taking on their inner dialogue to maximize their potential and strategically position their business breakthrough goals.  Through our unique step-by-step Gutsy programs, Motivational and Time Management tools, powerful  Story-telling of  key attractor factor “Sales” sheets plus our heart-centered accountability approach, our clients rave: “This Gutsy Leadership thing works!’  Working through the program results in a mindset shift towards being assertive and creative about molding the career or business you want.

Please take a moment to read our Frequently Asked Questions below with founder, Marisa Santoro.


Perfect Who are your clients exactly?

Our clients range from corporations and universities who have invested in their female talent: UBS, Allianz Global Investors, Mercedes-Benz, New York University and Rutgers to individual women professionals and small business owners who want to feel confident in their communication, believe in themselves, learn how to self-promote by recognizing their value, become more visible and unstuck, attract new opportunities, move their career or business to the next level or transition to something new by putting themselves out there with a strategy and action plan to consistently reach their goals. Our clients are primarily located in cities across the US and Europe.

How is your training different from “business coaching”?

We teach exactly what you need to do, motivating, mentoring and teaching you along the way following our step-by-step programs. We are not jacks-of-all-trades, this is professional development training. We teach what you need to do next while coaching around the mindset shifts you need to make. We are focused on anything and everything that works to get you feeling confident and moving ahead in your career or business by promoting your skill sets. I personally have walked in your shoes and know exactly how challenging it is to get unstuck and move ahead. What you get is no-nonsense undiluted expertise from over 19+ years of my own experience moving my career ahead on Wall Street, working in global markets as a woman and single mom who created her own rules running a business alongside a day job, along with the lessons I learned over time. Some tough-love is thrown in at times to gently get you out of your skin, keep you accountable, but we will never let you give up on yourself.

What type of personality do you work best with and what is expected of me?

The Gutsy Leadership programs were created for those who are serious about stepping into their full potential, feeling confident and in control of their next chapter. They are taking a stand for a fulfilling business goal which they can feel excited about because they are ready to recognize their worth – their self-worth. You can be in a low-energy place, have self-confidence issues, feel stuck as long as you are willing to trust and open yourself to possibility, setting your mind to what it is that you want in order to move ahead.

You would be expected to take consistent action during our sessions, with a no-excuses approach to your goals which we outline as an action plan up front together and reassess during each session; just a very different way of thinking with full accountability and support from us while you achieve these incredibly exciting results.

For what type of professional is this program NOT going to work?


Allianz Global Investors –

The education here will not work well for skeptics and individuals who just want to make more money, look to us for figuring out what they want and also who consistently make excuses for not getting their assignments done or challenging aspects of the program. It is also not a good fit if you want to believe in these programs but consistently resist the tools we deliver. We’re in  there right there with you by your side, with sleeves rolled up, but can only produce results with you if you are open and give yourself permission to be supported. If you are one of these people I gently and respectfully ask that you do not reach out and I hope you understand why. We’ll probably just not work well together and I wouldn’t want you to waste your time or money.

Does this program only work for corporate women?

Our clients are professionals who are woman in health care: physicians and nurses, realtors, educators, copywriters, trainers, coaches and women from corporate across the finance, tech, marketing, customer service, hr, recruiting and sales functional areas. The women we serve have one thing in common, they know their worth and are ready to up-level their brand whether it be as an intrapreneur inside an organization or as an entrepreneur in their practice breaking free to do what they love.

What exactly is the Gutsy Leadership System and what does it include?

It is a blueprint for creating a strategy around that breakthrough goal, mapping out a plan, owning your confidence, changing your mindset and attracting powerful opportunities after you have turned up the volume on your unique value! The system covers the foundation of first getting yourself out there by changing the stories you have been making up about your potential (your inner dialogue), turning away from the lack of support and recognition from peers, recognizing all of your value and then going gutsy by taking consistent tactical actions to get what you ask for. What inevitably happens with our clients is that they have been blind-sided to how much they really have to promote about their assets. Once we clear that path we dig in and get you out there stepping through the key areas in the program. On a personal level, this spills over into as well because our students won’t settle for anything less at home either once they have seen their results on the business front.

It's about leading with your GUT.

It’s about leading with your GUT.

Does this really work?

Yes! The result of our work is an approach to getting outside your skin, pulling up a mirror to all you bring to the table, your value, your assets, your accomplishments, your little and big wins, bumping up your self-worth and how you see yourself in your career or business which over time and with your dedication, works consistently to attract opportunities and have you confidently speaking about your business assets comfortably and naturally with anyone. The work you do in the program is not a one-shot deal. It stays with you in the long run so you can consistently keep advancing to higher and higher confidence levels, recognizing your uniqueness and taking on more, moving outside your comfort zone. We encourage you to check out the testimonials here from private clients and those who attended bootcamp events we have run all based on the same system.

What results can I expect?

GLS Results

  • Create your strategic vision and roadmap having a game plan and sticking to it.
  • Turbo-charge your communication, be authentically comfortable when speaking to anyone, confidently projecting your expertise in any setting.
  • Attract opportunities aligned with your record of achievements and the skills you enjoy the most, even if you think you are not ready or are experiencing self-doubt.
  • Knock out time-management challenges. We clear lots of clutter and part the seas to pull your goals up there in priority.
  • Create an authentic and consistent “voice” by aligning your thoughts, actions and dialogue showcasing your purpose and value as an entrepreneur.
  • Receive full accountability throughout the program. We will gently call you on it if we see some avoidance of gutsy moves discussed.
  • Create BREAKTHROUGH goals (you know, the ones which will make you uncomfortable because you haven’t given yourself permission to think that big) to pull yourself into your future as opposed to pushing so hard.
  • Kick to the curb, not fitting in due to a culture clash with your background, regional accents and dialects in your work environment from lowering your confidence levels.
  • Move to a much higher confidence level, naturally showcasing your assets and what you bring to the table.
  • Exercise influence using your subtle soft skills, felt in-person (not online).
  • Be authentically comfortable when speaking to clients, prospects, management or peers, confidently projecting your expertise in any setting.
  • Publish killer, high “attractor factor” sales sheets (your cv/resume, bio, marketing content, linked in profiles, speech, presentations) that tells a compelling story about what you bring to the table.
  • Get visible, attract people to want to know you, raising your hand, turning on a “radar” for seizing opportunities working in any industry and at any stage in your career.
  • Wave away rejection and turn the word ‘No’ into ‘Not right now’ every time.
  • Get motivated about your business assets, recognizing all your value-adds getting comfortable with what you bring to the table a la Self-Promotion.
  • Consistently engage others to want to be your best customers, stepping up your degree of influence.
  • Shoot down assumptions about those considered “unapproachable” and embrace the unknown.
  • Experience the freedom to ask for what you want and let go to receive.
  • Increase your market value in your industry assertively, not with aggression, by tapping into your intuition and bench strengths, waving away fear of failure.
  • Own the room when speaking to clients, running team meetings, delivering a speech, running presentations.
  • Cut deals that make for a win-win putting yourself in the shoes of the person on the other side of the table.
  • Cross over from routine Worker Bee to Big Picture thinker, re-packaging yourself and your brand to be paid more for “selling” your ideas.
  • Build a professional pipeline you can rely on as a referral network for years to come.

How quickly can I expect results?

This depends on where you are right now and how much you put into the assignments. Within one month you will have experienced an internal makeover of how you see yourself in your career/business shoes. We will have deep dived into all you do expertly and with your unique brilliance. After this milestone we leapfrog into the rest of the program because you have shifted your mindset. We are hone in on the exact opportunities right for you and work on proven ways to build your pipeline and kick in the tools you learned as the new self-promoting, confident YOU who speaks comfortably about your value. You want to be sure the next path you take will sustain you for a while so you are not jumping around, which is why you receive more results over time versus a few sessions here and there. You’re not going to have enough resources, enough guidance and mentoring to keep you staying consistently on track. It’s just not realistic, and it doesn’t set you up for real success. This is not a magic bullet, this is work but you have us and we are right there with you by your side to remind you of your non-negotiables.

What if parts of the program do not apply to me and what I need right now?

The Gutsy Leadership program is a framework which has been proven to get the results for anyone needing to either advance as an intrapreneur in their career or branch out as a small business owner with unique value to deliver to their clients – all with a confident mindset.  Based on how far along you are on either of these paths, we customize the program delivery given what you need right now versus rolling out a cookie cutter “just do this, we know it works” approach. There may be areas you have mastered already, and we will celebrate you for it and move on doing a deeper dive in another module. We also continuously add content given the changing business landscape we see happening for women.  Marisa shares her life experiences on where she was and on exactly what she did to move ahead to give you the trusted insight to take the best next step – all based on what you need at the time. Our mission is to empower, motivate and inspire you to accelerate and reach your business goals with a focus on the entire YOU; the work you put into this program will inevitably spill over into other areas of your life – guaranteed.

Will I recover the investment I put into this program?

An absolute YES. I want you to stop for a moment to ask yourself “What is feeling more fulfilled and validated in my career or business worth to me? How will the rest of my life be impacted when I can come home happy from work, feeling confident and excited to be control of the next chapter? How will this affect my future relationships, the ones I have yet to make if I don’t attract them with a positive attitude? How will this interrupt my behavior patterns which have repeatedly had me stuck?”

How much time would it take you on your own to step into your self-worth, finding the right opportunities, making more money, getting to a level where you are confidently carrying yourself everywhere you go, attracting others to you naturally? Investing in yourself is a no brainer because who else is going to?

A Gutsy lifestyle albeit on the business front, once nailed down allows you to open up every other area of your life because you are in a positive state and won’t accept anything less there either. It shifts the playing field in a BIG way.


Marisa, based on everything I’ve seen and read about you, I know your programs are what I want to learn from. What are my options for getting started?

That’s great and your visiting here was not random. Please celebrate yourself for a moment because as women we don’t do that enough. You are taking a step which supports you by recognizing your intuition never lies, it will lead you to feeling fulfilled and aligned with your purpose. Did you know that one of the most prominent characteristics of successful people is that they take action? They are decisive, take action and they move towards success faster as a direct result of this. Its’ a well known fact these people make decisions based on their gut instinct.

E-mail: indicating your interest in registering in one of the programs and we will be happy to walk you through the different options to see which one will be the very best for you. There are different programs at different price points which will fit every budget.

Lastly, I am honored you have selected In Our Shoes to help you. Although we haven’t met, I know you get it. I have been where you are, with me it’s very personal. Let’s get started!